Near the Beginning of the Rockin’ Robin vs. Sherri Martel title defense in Paris Guerrilla Monsoon tells Bobby the Brain Henin that if Sherri didn’t defend it tonight she would lose it anyway as it had been 29 days since her last defense.
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In terms of WWE (which I assume you’re referring to) Nothing ‘official’ happened really. They just deemphasized it over time (I haven’t paid attention to if/when they got rid of it, or stopped mentioning it or what). Probably once schedules got to the point where said rule became ever-so-slight inconvenience to the booking they decided to just not mention it.
Not sure what other companies even acknowledge it as a rule tbh.